Overview

Mochi is an iOS app that transforms your photos into kawaii and anime-style artwork using AI. This Privacy Policy explains how we collect, use, and protect your information.

Developer / Data Controller: Martin Malek, independent developer (EU)

Contact: apps@hellomalek.com

Information We Collect

Data We Collect

Data Type: Pseudonymous User ID

Purpose: Manage purchases and usage limits

Retention: Stored on device, synced via iCloud Keychain

Data Type: Device Information

Purpose: Compatibility, debugging, service improvement

Retention: With request logs

Data Type: Photos

Purpose: AI image transformation

Retention: Deleted within 24 hours

Data Type: Push Notification Token

Purpose: Notify you when your image is ready

Retention: Until token refresh

Data Type: Purchase Information

Purpose: Manage credits and subscriptions

Retention: Duration of service

Data Type: Aggregated Analytics

Purpose: Service improvement

Retention: Retained indefinitely in non-identifiable form

Aggregated Analytics

We collect aggregated, non-identifiable statistics such as:

• Active user counts

• Feature usage trends

• Error rates and performance metrics

• Country-level geographic distribution

This data cannot be used to identify individual users.

Data We Do NOT Collect

• Names, email addresses, phone numbers

• Contacts or address book

• Precise GPS location

• Advertising identifiers (IDFA)

• Browsing history

• Social media accounts

How We Process Your Photos

1. Your photo is securely uploaded

2. Temporarily processed by an AI service provider

3. The result is returned to your device

4. Your photo is deleted from our servers within 24 hours

Data Sharing

Recipient: AI Providers (such as OpenAI, Google, Alibaba Cloud)

Data Shared: Photo (temporarily)

Purpose: Image transformation

Recipient: Apple

Data Shared: Purchase transactions

Purpose: Payment processing

Recipient: Apple Push Notification Service

Data Shared: Device token

Purpose: Notifications

We do not sell personal data and do not use advertising SDKs.

Data Security

• Encrypted data transmission (HTTPS/TLS)

• Pseudonymous identifiers

• Limited data retention

• Cryptographically signed API requests

Your Rights

You may request to:

• Access your data

• Delete your data

• Correct inaccurate data

• Export your data

Contact apps@hellomalek.com with your pseudonymous user ID (App Settings → Privacy).

California Privacy Rights (CCPA)

We do not sell personal information. California residents may request access or deletion by contacting apps@hellomalek.com.

European Union (GDPR)

For GDPR-specific information (legal basis, transfers, rights), see:

https://madebymochi.app/gdpr

Children

Mochi is not intended for children under the age required by applicable data protection law (typically 13–16).

iCloud Sync (Optional)

If enabled, sticker data is stored in your private iCloud account and governed by Apple’s privacy policies.

Changes

We may update this policy. The “Last Updated” date reflects the latest version.

Contact

Email: apps@hellomalek.com

Made with care in Europe